The extra 5-star evaluations you’ve gotten, the extra bookings you’re more likely to get on Airbnb. Not solely that – excessive evaluate scores imply you’ll be able to enhance your ADR and earn extra from each keep.
One approach to get extra glorious evaluations is to enhance your itemizing accuracy. An correct itemizing means friends know precisely what to anticipate once they arrive, they usually gained’t be disenchanted.
Right here, you’ll discover some tips about why and enhance your itemizing accuracy.
For the whole information to creating correct Airbnb listings that earn you extra bookings and 5-star evaluations, obtain our PDF.
Why 5-star trip rental evaluations matter
Nice evaluations make a large distinction to your occupancy and earnings.
Taking a look at statistics from our Leases United Information Studio, we discovered that listings with larger Common Overview Scores on Airbnb bought at a better ADR, no matter what number of evaluations the listings had.
We additionally realized that listings with larger Common Overview Scores bought at a better ADR, whatever the variety of bedrooms. So, with sufficient 5-star evaluations, a 2-bedroom property might probably cost greater than a 3 or 4-bedroom property.
For bigger properties, evaluations had a fair greater affect on ADR.
There are a lot extra causes to concentrate on bettering your trip rental evaluations:
- Get extra visibility on OTAs — OTAs like Airbnb prioritise properties with excessive evaluate scores in search outcomes. Having loads of good evaluations is a technique to enhance your Airbnb search engine optimisation.
- Enhance your occupancy — 5-star evaluations assist enhance your occupancy. Critiques are a crucial decision-making issue for friends when reserving a trip rental.
- Construct belief together with your friends — Visitors will immediately discover you extra reliable in case you have many nice evaluations in your itemizing and a excessive total rating.
- Enhance your rental for future friends — Constructive evaluations present you what friends respect most, and unfavorable ones can assist you be taught what that you must enhance.
- Establish your top-performing leases — With a property analytics instrument like Leases United’s Information Studio, you’ll be able to see your top-rated leases and establish those which aren’t performing as effectively.
How itemizing accuracy results in higher evaluations
There are numerous methods to enhance visitor evaluations, from performing common property upkeep to providing upsells, cross-sells, premium welcome packs and extra.
However an easy strategy to rising your common visitor score is to make sure your listings are correct.
In case your itemizing isn’t correct, friends would possibly arrive at a property that appears completely different from the outline and pictures. Their keep begins on a foul be aware if the property is far smaller and never as well-equipped or comfy as they have been anticipating, and it may be arduous to win them over and earn evaluate.
It’s no shock that itemizing accuracy is certainly one of Airbnb’s 4 Reliability Requirements, together with cleanliness, communication and dedication. Airbnb recognises that if friends’ expectations aren’t met, they’ll really feel deceived, which might injury friends’ belief in your model (and Airbnb) and scale back your probability of future bookings.
Methods to enhance your itemizing accuracy
So, how will you enhance your itemizing accuracy? Listed here are some steps you’ll be able to take to make sure your listings are as correct as doable.
- Take high-quality pictures — Loads of skilled pictures can assist friends image themselves staying within the property. Be certain that the property is clear and styled for the shoot.
- Write an correct description — Write an in depth, correct description of the property and its location, mentioning all of your USPs.
- Add all facilities — Be sure you add all of your property’s facilities, particularly essentially the most in-demand ones
- Talk and provides clear directions — Clarify how check-in works, and supply loads of related data, like information books for the native space.
- Respect reserving particulars — Don’t change particulars after the reserving, for instance, altering the check-in course of, elevating the costs, and even substituting the property for the same unit.
- Optimise listings with Leases United — With Leases United you’ll be able to optimise your listings to spice up conversions and get extra evaluations with Leases United. Our High quality Checker can establish gaps in your content material that might assist your listings carry out higher. Use our Property Well being Card to audit your listings and pinpoint any changes you can also make to extend conversions.
Need to discover ways to write higher, extra correct listings that end in extra 5-star evaluations? Obtain our full step-by-step information to bettering your itemizing accuracy.